Sendinblue is a multifunctional marketing automation tool designed to help businesses grow and build customer relationships. This tool assists your business to reach customers through text messaging, email campaigns, transactional emails, and automated marketing workflows. Yet, every business wants to get benefits from every activity they make. So, what are the benefits of using Sendinblue as your marketing automation tool?
Flexible Email Campaign AutomationOne of the best features of Sendinblue is flexible email campaign automation. This feature offers a set of automation options that cover your entire email campaign. You could set a group of parameters for each stage of your campaign, and the platform will take action according to the rules you set. Inclusive Targeted Email and SMS CampaignsSendinblue allows you to send email and SMS messages to groups belonging to specific segments. You could choose from potentially increasing conversions as interest, physical location, and purchasing power. Keep in mind that you need to match the specifications with the product you are promoting. The platform automatically sorts your contacts according to preset parameters. Thus, you only need to select groups when submitting promotional content instead of individually selecting them. Assists You to Track the Customer BehaviorMany reviews have mentioned Sendinblue as the best tool to track customer behavior on the Internet. With this support, you could figure out which products and promotions are getting the most attention in your target market. Eventually, you could then build sales and marketing strategies based on that data. For example, let’s say that if you have a product with a very satisfactory engagement, but a small conversion rate. New tactics can be applied based on the information the tracker conveys. This includes lowering the prices, adding features, or linking the product with additional features. Comprehensive Contacts OrganizerSendinblue uses its integrated CRM capabilities to automatically build your contact list. This list would be based on pre-defined parameters such as demographic segments, frequency of purchases, and other filters that match your marketing strategy. This simplifies your workflow by allowing you to send and track emails for each group without having to deal with them separately. Offers Customizable Registration FormSendinblue comes with a “drag-and-drop” interface. This makes it easier to apply layouts and design plans to your registration form. You could also convince your visitors to sign up and make a purchase by adding an effective copy. After you create the form, you could embed it on your landing page. Provides Customer Workflow PlanningTo implement a well-coordinated strategy, this platform allows you to create a customer workflow that reflects your marketing funnel. The tool works based on the action suggested by the workflow. This includes account submission time and triggers, the target audience for each product or promotion, the type of email sent, and SMS messages. Facilitates Team CollaborationFrom the demo, it is clear that Sendinblue encourages teamwork by providing a variety of communication methods. The platform's CRM module allows you to set up and delegate tasks. Additionally, you could use the shared inbox feature to share files and track customer responses. Even better, you could communicate directly with your team and customers via the chat support feature. Wrapping UpWhen it comes to discussing the benefits, Sendinblue offers many promising ones for your business. Undoubtedly, this platform would lead your marketing funnel to another level.
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